]Mere managing skills do not help, in today’s fast developing IT field. There is a demand for more, this has given rise to innovative management solutions. Something that adds sustaining value to the current product and the client should feel that there is something in it for me. Only if there is a break through in the management strategies will a company compete with others.
It requires intelligent management, interactive scheduling, effective communication channels, video conferencing etc. Product line management is part of these innovative strategies Managed Cyber Security which allows to effectively manage software products which are independent but are related to each other. It allows for introduction of new ideas, processes or products.
The success of today’s IT organisation is to build in a culture of innovation. Innovation is required in managing product line and product life cycle. An organisation should have the capacity of facing challenges and providing right solutions to them. You must learn to cleverly apply the same solutions to your marketing needs. It involves idea selection, development and commercialisation. It is mandatory to work as per the changing customer’s needs.
Managing a line of products which are related to each other is possible with product line management. They may be related to each other and be of various types, colours, prices or qualities. While branding them, special care should be taken as rejection of any one product in the line will affect the rest of them in the same line. On the whole brand equity will be affected if innovative management strategies are not employed.